'THE
NEW AMERICAN CENTURY' |
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with the support of filmmakers worldwide including Wim Wenders, Ken Loach and Fernando Meirelles |
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THE
DIGITAL REVOLUTION HERALDS A NEW ERA On 23rd January, the political documentary ‘THE NEW AMERICAN CENTURY’ was screened worldwide through a network of digital cinemas ranging from Italy to Brazil, from Spain to South Africa. With international press coverage and the support of prominent filmmakers from all over the world, the event shows that the existing digital network is already capable of effectively delivering a complete product on a global basis. The digital revolution is working at both ends of the chain, the clear beneficiary being the audience in the middle. On one end the exhibitor, faced with dramatically lower costs, can afford to choose from a much wider range of films than those offered by the mainstream circuit. On the other end, filmmakers can now embark in low-cost, hi-quality production with the full awareness that there is a valid, worldwide venue awaiting their product, enabling them to reach a proportionately satisfying audience. At the same time the astonishing rate of technical improvement by the internet indicates that the full integration of the digital realm is only minutes away. When that happens, the array of possibilities - ranging from downloadable updates for works-in-progress to live, server-to-theater digital feed - will make the existing system so obsolete that it won't even be necessary to fight the restrictions the majors are now trying to impose on digital distribution in a desperate effort to survive such rapidly changing times. "All efforts should be made to support bold events like this. Any steps towards discovering a new distribution method for truly independent films is valuable for filmmakers and audiences alike." - Gonzalo Justiniano
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THE DIGITAL NETWORK POTENTIAL ADDITIONS: Screens in Dubai and Azerbaijan. A network of BFFS film societies and educational screens in UK universities, integrating some of the 250 screens funded by the Film Council. A network of digital screens in Germany, as well as the Cinema Net Europe networks with additional screens in Spain, France and The Netherlands. |
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